Kyle Babson

I’m an award-winning strategist—working at the intersection of creativity and communications.

Kyle Babson
Strategy Director

Bio

Combining a sophisticated understanding of human behavior and culture with deep expertise in digital media channels, I create innovative and impactful marketing strategies to connect people with brands.

Media Coverage

Over the years I’ve had the opportunity to share my expertise with universities, industry organizations and media outlets:James Madison University, The University of Kansas, and socialmediaclub.org hosted me as a guest lecturer and expert on marketing in the music and sports industriesI’ve written articles, digital marketing guides and comments for music business authority sites like hypebot.com, Billboard Magazine, and musicthinktank.com.I’ve shared my social media and digital communications expertise with media outlets like Time Magazine, Sporting News and USA Today.I’ve appreciated my work being recognized and highlighted by many media outlets including:

  • Adweek

  • ESPN

  • CBS Sports

  • Yahoo Sports

  • Alternative Press

  • NBC Sports

  • Bleacher Report

  • USA Today

  • Village Voice

Recent Work

Brands

I've been fortunate to work for some amazing brands across B2C and B2B in a wide range of categories.

  • Qualcomm

  • Google Pixel

  • Google Fiber

  • McCain Foods

  • Zebra Technologies

  • Boost Mobile

  • Sprint

  • Lee Jeans

  • Cicis Pizza

  • Live Nation

Writing

I believe writing is the best way to display and improve the way you think.

Find Me

I'm not super active on social, but you can find me if you'd like.

© Kyle Babson

Kyle Babson

I’m an award-winning strategist—working at the intersection of creativity and communications.

About Me

I learned strategy in a mosh pit.
In the bleachers.
On the message boards and in the comment section. With a DSLR in my hand. Editing photos while I monitored social engagement and digital traffic.Working for 10+ years in music and sports, I learned in real-time what would ignite a crowd from the stage, what would drive ticket sales, and what would fuel engagement on the web by immersing myself in mobs of fanatics and studying how they respond to variables.Thousands of reps of trial, error, and correction in digital communications honed my internal algorithm of engagement and effectiveness. More recently, I’ve worked to sharpen that intuition by integrating modern marketing effectiveness research—objectifying my own subjective effectiveness algorithm to ensure strategy that isn’t just instinctual, but measurable and repeatable.Now I bring that algorithm to agencies around the country to build captivating and impactful experiences that connect people with brands.As a strategist, I believe it’s my responsibility to help balance creative inspiration with communications effectiveness, solving problems for businesses and humans alike.

Kyle Babson

I’m an award-winning strategist—working at the intersection of creativity and communications.

Recent Work

Greenlight Media & Marketing
I developed strategic narratives, creative briefs, and communications frameworks to activate Qualcomm’s The Edge of Possible brand platform.Bader Rutter
I led planning of cross-channel campaign strategies for McCain Foodservice— directing a team of channel leads and media specialists.I led a team of channel strategists and creatives for the “Epic Throwdown” activation to publish 16 short-form video episodes across social and digital channels.Brandire
I led campaign planning for the Washington DC Deputy Mayor of Planning and Economic Development account, delivering communications frameworks, creative briefs, and an integrated marketing communications plan.Merkle
I led the Google Fiber team through development of an organic social media playbook. I also created a global communications framework for Zebra Technologies to align with CX insights across the customer journey.Callahan Agency
I brought strategic structure to campaign messaging platforms and social media content calendars for Sprint, Boost Mobile, and Virgin Mobile.I led the development of a multi-channel video campaign for the world’s largest distiller of rye whiskey that resulted in a 10x reduction in cost-per-lead and tripled overall lead generation while winning 3 American Advertising Awards.

Kyle Babson

I’m an award-winning strategist—working at the intersection of creativity and communications.