You might not know about the "sport" of Air Guitar. You probably don't know about the Air Guitar World Championships which are held every year in Finland. You definitely don't know that the mission of the Air Guitar World Championships is PEACE.
To help them with this awareness problem, we developed The Peace Pick. A line of hefty, metal, badass air guitar picks for use in the World Championships. The best part? We made them out of guns. Because what better way to promote peace than to take the worlds weapons, and turn them into artistic expression?
Because "you can't hold a gun while you play the air guitar." But you can hold a Peace Pick.
Photography by Kyle Babson.
Video produced by Handbuilt Productions.