Everybody thinks food scientists are boring, rational, numbers-driven robots. The truth is, they're people like the rest of us, and they're often isolated and misunderstood. So when MGP needed to build relationships with this group, we wanted to give them a place where they could belong. A place that elevated their profession to the level of a secret society. Think Anonymous meets Mr. Robot meets Top Chef.
We developed the International League of Food Scientists, and the concept of the Undisclosed Kitchen to entertain and inform food scientists on the merits of the MGP product catalog.
Human Insight: Everybody wants to feel cool and part of something bigger than themselves. (even food scientists)
Photography by Kyle Babson